About

Hebe Boonzaaijer

Founder, In Flow Institute

For 25 years, one question has guided my work: how can we access our full potential?

Hebe Boonzaaijer, founder of In Flow Institute

How can we truly flourish: physically, mentally, emotionally and spiritually?

To live and work with more energy, meaning and joy, and bring the best of ourselves to others.

Leaders
3,000+Leaders
Global organisations
30+Global organisations

That curiosity has led me to work with 3,000+ leaders across 30+ global organisations on leadership, personal transformation and wellbeing. Across cultures and boardrooms, I’ve seen how knowing ourselves and changing unhelpful patterns can open new possibilities, for ourselves, our relationships and the people we lead.

That same curiosity has shaped my studies, starting with Psychology (MSc, University of Amsterdam / University of New South Wales), followed by postgraduate training in Mindfulness at Radboud University and Leadership Neuroscience at Harvard Medical School. I further specialised in applied brain health and neurophysiology through Marvalous Health Brain Training & Coaching, alongside extensive training and practice in nervous-system regulation, embodiment and bodywork.

My learning has always extended beyond academia. It has taken me through diverse practices and modalities, from Western science to Eastern wisdom and contemplative traditions, deepened by hands-on work with others and my own experiences in life.

I love sharing what I’ve learned through teaching at Nyenrode Business University and IE Business School, and through my contributions to The Best Version of Me on energy and De HX Factor on wellbeing as a catalyst for growth and innovation.

With In Flow Institute, I bring together the wisdom and practical tools I’ve gained along these paths to help people access more of their potential, starting with the brain. By understanding our patterns, listening to our nervous system and reconnecting with our body, we create room for more conscious choices. To live and work with greater clarity, energy and connection, and bring more of who we are to what truly matters.

Yes, I’m on that journey too.

Still practising, stepping beyond what feels familiar, and discovering how much there is to learn. It keeps me humble, curious and close to the people I work with.

My intention is to offer space to explore, the support to grow and the challenge to discover what else is possible when we bring the best of ourselves to how we live, work and connect with others.

Request a conversation

Published Thinking

Cover · The Best Version of Me

The Best Version of Me

Boosting Your Well-Being

Co-author – chapter: Energy

Hebe contributed the chapter on Energy to this international collaboration on human wellbeing and potential.

Explore the book +
Cover · De HX Factor

Earlier Published Work

De HX Factor

Contributor – chapter on wellbeing as a catalyst for growth and innovation

An earlier contribution to the conversation on human capital, wellbeing and more human organisations. Hebe co-authored the wellbeing chapter with Maureen Berkhout; the book was led by Hans van der Heijden and Ronald Meijers.

Order the book +

Expert Partners

Deep work needs different expertise.

In Flow Institute brings together a select circle of specialists across neuroscience, brain health, neurophysiology, psychology, leadership, wellbeing and human transformation, adding depth where each individual or organisation needs it most.

  1. Brain Health · Neurophysiology · Performance

    Founder of Marvalous Health and pioneer in integrated brain health, combining advanced brain training, physiology and human development. His work builds on 20+ years of leadership experience in the Royal Netherlands Air Force.

  2. Leadership · Human Development · Future of Work

    Professor at Nyenrode and IE University and former McKinsey Partner and Global Chief Learning Officer. An internationally recognised thought leader on leadership, learning and human development.

  3. Wellbeing · Human Connection · Happiness

    A pioneer in leadership development and workplace wellbeing for 25+ years, bringing greater humanity, connection and wellbeing into how we live and work. Director of Action for Happiness Netherlands and a Marvalous Health Brain Coach.

  4. Psychology · Embodiment · Transformation

    Psychologist, founder of KABI·RA and transformational facilitator working at the intersection of psychology, embodiment and deep human development, with a background in leadership and change at Deloitte.